about vartaphalaks...

the ubiquitous vartaphalaks which dot the older parts of pune city in hundreds, represent a fascinating case of public spaces which become sites of articulation of different kinds of agendas and identities, in an urban context. vartaphalaks generally serve as visual markers of the collective that exists in the precincts of that notice board. this could be local branches of political parties, youth collectives, residential collectives, auto rickshaw drivers’ unions and so on. the various symbols and imagery that is inscribed in and around these spaces and the content and the rhetoric of the matter written on vartaphalaks make for a public space extremely rich in visual content.

spaces around vartaphalak

spaces around vartaphalak
kumthekar road, sadashiv peth
this is a typical space as defined by a vartaphalak. this message was written a day after the civic election results were declared, expounding on the topic of 'kartavya': It is but natural to be enthused by victory and be disappointed by defeat. However our tradition tells us that more important than victory or defeat is our duty

spaces around vartaphalaks

spaces around vartaphalaks
tiranga young circle vartaphalak, ghorpade peth

Saturday, September 22, 2007

Articulate Spaces: A Photo-essay on the Culture of Writing Vartaphalak in Pune City

Vartaphalak. An essentially ordinary element of the crowded landscape of urban centers in Maharashtra. Most of the times it does not even invite a second glance from urban dwellers, as they negotiate city life and its demands. Blackboards of varying sizes merge seamlessly into the crowd, the traffic, the riotous swirl of colour and buzz that our cities are.

And yet they stand out. At least they did for me, when I first began noticing these boards out of sheer curiosity. I thought they spoke to people, reached out to them with their range of vaarta- from announcing a death or a local meeting to satirical political commentary. From righteous moral messages to ideologically charged contentions. They reflected sentiments of anger and grief, celebration and devotion. The import of their content was local, communal, political and religious. And more often than not, they stood in a space which was necessarily a public space, community space. Vartaphalaks, I decided, definitely deserved more attention and thus embarked on this venture to capture the culture of writing vartaphalak in Pune city on film.

This photo-essay is an attempt to explore the role played by vartaphalak in the city’s life and in the lives of the communities which exist around these boards. There were several questions with which I started out: is the content of these boards political or ideological? Who writes these boards? What kinds of spaces exist around these boards? Do the boards carry their own identity markers overtly or covertly? Are they to be found across all parts of the city or only in certain parts? Does the content of the vartaphalak differ according to the community or area where it is located? How do people around relate to the vartaphalak?

The images which follow provide answers to some of the above questions, leave some unanswered. But I hope they are able to spark off an interest in the viewer to explore and make meanings of their respective spatial surroundings. We tend to take our everyday spaces so much for granted; but they are not mere physical spaces. They are inscribed with our own values, meanings and symbols and they respond to our changing contexts. Spaces like those inhabited by vartaphalaks illustrate this meaningfulness of spaces so well. And also give our cities their own unique culture and identity.


Locating the vartaphalak

The exercise of locating vartaphalaks in the city was interesting. It led me just about everywhere. Gullis, mohallas, bastis, peths in the city. Bazaars, durgahs, dhobi ghat, taalim, rickshaw stands. Ganesh mandals, ‘young circles’, political party offices. Busy chowks and traffic-clogged main roads. The objective of providing this inventory of places is to demonstrate the two defining features of a vartaphalak – it is essentially found in community public space. And it always represents a collective, be it a Ganesh mandal, a workers’ union or a specific caste group. This makes a vartaphalak a social phenomenon.

The images that follow are familiar, everyday images. And therein is the point. Vartaphalaks are an inseparable part of the city’s landscape and of our everyday lives. To me they seemed to stand in their places stoically as life went on around them, looking upon the happenings and as we will see further, reflecting these happenings as well.

In this picture can be seen a vartaphalak adjoining a chawl in Budwar Peth.

Locating the vartaphalak

Vartaphalak in a busy square in Laxminagar. One can see a garlanded photograph of Dr. Babasaheb Ambedkar, since it was his birth anniversary being celebrated on that day.

Locating the vartaphalak
















This vartaphalak is located in Nana Peth adjoining a one of the oldest taalims (traditional gymnasiums where wrestlers train) in Pune city.

Above, boys playing, with a vartaphalak in the backgound, in Kasba Peth.

Locating the vartaphalak






Below is a Shiv Sena vartaphalak on Kumthekar Road, Sadashiv Peth. Shiv Sena is a right wing political party in Maharashtra.





Above is a vartaphalak located at an extremely congested T-junction in Ganesh Peth.

















Locating the vartaphalak

A vartaphalak located in the predominantly Muslim area of Bhawani Peth


The vartaphalak (right in the back) is foregrounded by the busy market that sits in the narrow Mashi Aali (literally meaning the fish alley, because of the weekly fish market that sits here)










Locating the vartaphalak

This vartaphalak is located in Bhawani Peth.












A vartaphalak located in a labyrinth of small crisscrossing lanes in Ganj Peth.