about vartaphalaks...

the ubiquitous vartaphalaks which dot the older parts of pune city in hundreds, represent a fascinating case of public spaces which become sites of articulation of different kinds of agendas and identities, in an urban context. vartaphalaks generally serve as visual markers of the collective that exists in the precincts of that notice board. this could be local branches of political parties, youth collectives, residential collectives, auto rickshaw drivers’ unions and so on. the various symbols and imagery that is inscribed in and around these spaces and the content and the rhetoric of the matter written on vartaphalaks make for a public space extremely rich in visual content.

spaces around vartaphalak

spaces around vartaphalak
kumthekar road, sadashiv peth
this is a typical space as defined by a vartaphalak. this message was written a day after the civic election results were declared, expounding on the topic of 'kartavya': It is but natural to be enthused by victory and be disappointed by defeat. However our tradition tells us that more important than victory or defeat is our duty

spaces around vartaphalaks

spaces around vartaphalaks
tiranga young circle vartaphalak, ghorpade peth

Saturday, September 22, 2007

Articulate Spaces: A Photo-essay on the Culture of Writing Vartaphalak in Pune City

Vartaphalak. An essentially ordinary element of the crowded landscape of urban centers in Maharashtra. Most of the times it does not even invite a second glance from urban dwellers, as they negotiate city life and its demands. Blackboards of varying sizes merge seamlessly into the crowd, the traffic, the riotous swirl of colour and buzz that our cities are.

And yet they stand out. At least they did for me, when I first began noticing these boards out of sheer curiosity. I thought they spoke to people, reached out to them with their range of vaarta- from announcing a death or a local meeting to satirical political commentary. From righteous moral messages to ideologically charged contentions. They reflected sentiments of anger and grief, celebration and devotion. The import of their content was local, communal, political and religious. And more often than not, they stood in a space which was necessarily a public space, community space. Vartaphalaks, I decided, definitely deserved more attention and thus embarked on this venture to capture the culture of writing vartaphalak in Pune city on film.

This photo-essay is an attempt to explore the role played by vartaphalak in the city’s life and in the lives of the communities which exist around these boards. There were several questions with which I started out: is the content of these boards political or ideological? Who writes these boards? What kinds of spaces exist around these boards? Do the boards carry their own identity markers overtly or covertly? Are they to be found across all parts of the city or only in certain parts? Does the content of the vartaphalak differ according to the community or area where it is located? How do people around relate to the vartaphalak?

The images which follow provide answers to some of the above questions, leave some unanswered. But I hope they are able to spark off an interest in the viewer to explore and make meanings of their respective spatial surroundings. We tend to take our everyday spaces so much for granted; but they are not mere physical spaces. They are inscribed with our own values, meanings and symbols and they respond to our changing contexts. Spaces like those inhabited by vartaphalaks illustrate this meaningfulness of spaces so well. And also give our cities their own unique culture and identity.


2 comments:

Screen Sifar said...

Hi, Salaam, Namaste,
Namita Malhotra and I did a project trying to document and make art out of street signs in a place called Shivajinagar in Bangalore.Although that project came out of a concern over the way the Hindu Right monopolised public spaces,it took various turns and continues to for me.
I live and work in Gujarat where pubic space for me is more about being accepted as a Muslim woman and since Baroda is more of a town, these spaces are all the more interesting.I've really enjoyed looking at your work, and I hope to come back here.
Here is part of the Shivajinagar Signs work:
http://www.flickr.com/photos/abominableagle/sets/72157594486247748/
Hoping to further our interaction,
Warm wishes from Gujarat,
Raheema.

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