about vartaphalaks...

the ubiquitous vartaphalaks which dot the older parts of pune city in hundreds, represent a fascinating case of public spaces which become sites of articulation of different kinds of agendas and identities, in an urban context. vartaphalaks generally serve as visual markers of the collective that exists in the precincts of that notice board. this could be local branches of political parties, youth collectives, residential collectives, auto rickshaw drivers’ unions and so on. the various symbols and imagery that is inscribed in and around these spaces and the content and the rhetoric of the matter written on vartaphalaks make for a public space extremely rich in visual content.

spaces around vartaphalak

spaces around vartaphalak
kumthekar road, sadashiv peth
this is a typical space as defined by a vartaphalak. this message was written a day after the civic election results were declared, expounding on the topic of 'kartavya': It is but natural to be enthused by victory and be disappointed by defeat. However our tradition tells us that more important than victory or defeat is our duty

spaces around vartaphalaks

spaces around vartaphalaks
tiranga young circle vartaphalak, ghorpade peth

Friday, June 22, 2007

Post # 4 contd...content of the vartaphalak




Shahid started writing the vartaphalak on his own two years ago. He is 18 and after having studied till 8th standard, started working in his brother’s air conditioner repair worship. Interestingly, he is the Khaadim (priest) designated to look after the durgah, which he considers to be a huge honour. He had asked for it himself. Even all the Urus announcements were made by his name. When I asked him why he asked for the priesthood of the durgah, he replied that he had seen the durgah closely, he knew how to take care of it. He said that one really had to work hard to fulfill the commitments of a khaadim. Khud ke shareer ko kaatna padta hain… (One has to cut oneself for this). But he said that only after getting the experience himself, his faith got consolidated - Humne aajmaaya hua hain. I thought it was remarkable that an 18 year old had asked for the khaadimgiri of the durgah and also the fact that the community had allowed such a young boy to take up this responsibility. Mohsin had also mentioned in the passing that he traced his lineage from the pir’s family. Maybe that had a role to play in his getting the khaadimgiri.

According to him, buzurgon ke saath baithte hain toh achhi baate samajh mein aati hain – one gets to learn good things when one spends time with knowledgeable and senior people in the community. He started writing the vartaphalak because he felt that whatever knowledge he was able to obtain from them should also be passed on to other people. He gets the hadees (sayings by Prophet Mohammed) from the community’s maulana, who explains to him the meaning and then he writes them on the vartaphalak.

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